Monthly Archives: March 2013

Social Media Spreads DOMA Nation

Posted on March 29, 2013 by vanwestmedia

Gay marriage has been all the hype in politics lately but what has pushed the Defense of Marriage Act (DOMA) is the interaction of social media. Many have wondered why red boxes with a pink equal sign … Continue reading →

Thinglink: An Interactive Image Platform

Posted on March 27, 2013 by vanwestmedia

People are more likely to engage with communication through imagery, especially through interactive images. From social media to regular web pages, it is observed that images embedded with videos, an … Continue reading →

Showrooms Hindering Marketeers

Posted on March 15, 2013 by vanwestmedia

Are consumers taking advantage of what marketeers are offering at stores? Are showrooms hindering or helping sales? Statistics show that 60% of consumers go to retail stores to physically interact wit … Continue reading →

Helpful Advertising: Y&R for Hurricane Sandy

Posted on March 14, 2013 by vanwestmedia

Although Hurricane Sandy was months ago, there are still many families and communities suffering from the aftereffects of the catastrophe. Through social media sites like Pinterest, Y&R started a … Continue reading →

Louis Vuitton: Interactive Advertising

Posted on March 12, 2013 by vanwestmedia

By using an activity common throughout an audience, the French luxury brand Louis Vuitton has found a way to incorporate their brand into everyday life. "The Art of Packing" is an interactive experien … Continue reading →

OREO: Conquering the World Socially

Posted on March 08, 2013 by vanwestmedia

OREO won the "Social Media Bowl" by shooting out their instantaneous "Dunk in the Dark" ad through Twitter during the blackout. However, this wasn't the first time OREO conquered through social media. … Continue reading →

Marketing is Content

Posted on March 06, 2013 by vanwestmedia

The key to successful marketing is to have your content geared for your audience. There are several key components to achieving the "best" there is to offer for your customers. GHO presents a chart ex … Continue reading →

The New Black: A Color, A Brand, A Symbol, An Idea.

Posted on March 04, 2013 by vanwestmedia

Black. What does that word evoke in you? Is it just a color or does it have more meaning than that? Colors are a sense of language that exceeds any other. They are universally known yet each color can … Continue reading →