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CTA Through Social Currency

March 1, 2013

What better way to gain participants than to give them something in return? Many businesses are using their audience to create and stir up call-to-action (CTA) by giving them discounts for participating. Social media is one of the quickest ways to spread messages through a large audience and businesses are taking advantage of this sales method.

“Tweet shopping” brings people to send specific hashtags in their tweets with their own personal message in order to gain advantages for shopping. American Express (Amex) created a campaign to tweet and hashtag certain promotions to @Amexsync to get discounts on their credit card statements.

AmexSync Video

Businesses aren’t only taking advantage of this for profitable advantages. They are also using this for humanitarian advances as well. The Generous Store, opened in Denmark, is a chocolate store that brings a new way to spread the word about their business with the cost of being a good person. When purchasing the chocolate, the price tag would state what good deed would need to be accomplished. The products would be checked out by placing the “promise of a good deed” for chocolate from The Generous Store on the person’s Facebook page. This is a great campaign that would bring people together and make for happy audiences.

Generous Store Purchase Video

These campaigns are making a statement with the people and this is what advertising should do. Make your business stand out and make people want to become your customer and be involved with what you have to offer. Through this method, your business will gain success and stand out amongst the others.