Monthly Archives: April 2013

Is Facebook Home a Failed App?

Posted on April 29, 2013 by vanwestmedia

All the hype for the new Facebook Home release was a huge letdown. The many features of the app affected Android users negatively as it drained the battery life significantly and took over their mobil … Continue reading →

Advertising is Getting the Best of Us

Posted on April 26, 2013 by vanwestmedia

We often let our emotions get the best of us and what does that lead to? INSECURITY. Advertisers often prey on things that affect our self-control including our emotions, leaving them to target audien … Continue reading →

When You Give a Little, They Give a Lot Back

Posted on April 25, 2013 by vanwestmedia

Sometimes when you give away something, the benefits you gain in return are far beyond what you've imagined. Rather than just sending ads of discounts and new products to their customers, Bare Escentu … Continue reading →

ThingLink Brings Image Interactivity to Social Media

Posted on April 24, 2013 by vanwestmedia

The saying goes "a picture is worth a thousand words," but imagine how much a picture could be worth if it was embedded with content, links, videos and more! With the integration of ThingLink, an inte … Continue reading →

A Mark, A Mission, A Brand, A Scar.

Posted on April 22, 2013 by vanwestmedia

No, this isn't a post in tribute to Dashboard Confessional. This is a post to emphasize the purpose and necessity of a strong mission statement and tagline to market you and your company. It's importa … Continue reading →

Advertising: Creativity vs. Data

Posted on April 19, 2013 by vanwestmedia

What makes for great advertising? Is it the number of outreach and statistics or is it a unique approach of expression? Advertisers constantly struggle with what brings more value to their marketing a … Continue reading →

United Through Tragedy of Boston Marathon

Posted on April 17, 2013 by vanwestmedia

Through social media and the news, word was spread about the incident quickly and everyone was informed of the tragic event. With something as tragic as the Boston Marathon bombings, came the unity o … Continue reading →

Flipboard 2.0: The Revolutionary Magazine

Posted on April 15, 2013 by vanwestmedia

The next generation of Flipboard was released about 2 weeks ago and more than half a million magazines have already been created. Flipboard, a personal magazine app, gained massive popularity with 53 … Continue reading →