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Advertising Errors: Big Macs and Mental Health

April 12, 2013

Are you addicted to Big Macs? Can you stop eating them anytime you want? Do you drown your emotional sorrows with this tasty burger? McDonald’s created a “Mental-Health parody” to advertise their widely-popular and beloved Big Macs.

The key to success is by taking a chance. This may be true in some cases but sometimes, these risks are taken a little too far. Although emotions get the best of people, this situation  was a step in the wrong direction. Mental-health is a very touchy subject, one that cannot be talked about comically. This ad was seen in a Boston train and was immediately reported.

It’s important to understand what kind of advertising can instigate your audience, and of course, in a positive manner. Some issues should be steered away from including mental-health. With this mistake made to the public, advertisers are more likely to double-check their advertisements to ensure a happier audience.