Monthly Archives: February 2013

Ray Ban: Ambermatic Instagram

Posted on February 27, 2013 by vanwestmedia

Filters are common throughout smartphone photo applications but Ray Ban has used this to their advantage. By using the Ray Ban app, people can send their images to the "ambermatic machine" and will be … Continue reading →

Girl Scouts of America App: Leaving No One Left Without A Cookie

Posted on February 25, 2013 by vanwestmedia

Mobile integration allows businesses to market audiences in a whole new realm. This method opens up many doors of opportunity allowing customers on-the-go to access your business as well. With the Gir … Continue reading →

KLM: Giving the People What They Want

Posted on February 22, 2013 by vanwestmedia

There are millions of advertisements everywhere and what makes the difference is the ability to capture the attention of one's audience. What's the key to making this happen? The answer is simple: "Gi … Continue reading →

Stand Up NY Launches New Website: A Sleek and Modern Revolution

Posted on February 20, 2013 by vanwestmedia

NEW YORK, NY — Since 1986, Stand Up NY has paved its way through warming the hearts of its audience through performances and laughter. With its open doors to the Upper West Side, it stands as one of … Continue reading →

E-mail Segmentation

Posted on February 18, 2013 by vanwestmedia

Customers like feeling special, like they are getting something different and better than everyone else in the world. It's because of this that companies have steered towards personalized email, using … Continue reading →

5-Point Content Optimization Guide

Posted on February 15, 2013 by vanwestmedia

Marketing for a mass audience on the web stands among an even larger competition-base. Because of this, user acquisition tactics are of utmost importance to the success of your business. Every busines … Continue reading →

Content Marketing Formula of 70/20/10

Posted on February 13, 2013 by vanwestmedia

The 70/20/10 model is common through business in an educational sense with the curriculum and in the innovative sense with business management. This same model should be used through marketing as well … Continue reading →

How to Win the Grammys Through Social Media

Posted on February 11, 2013 by vanwestmedia

The Grammys and other award shows are signs that show artists really "made it" to be the best out there. However, there are techniques to become what fans see as "the best" and in this day and age, it … Continue reading →