With two health and fitness facilities under one website, adding new programs, classes and schedules had become unwieldy and the underlying architecture of the site had become unmanageable for the staff. Club Fit believed web traffic was down due to problems users were experiencing navigating the site.
Van West Media re-engineered the site’s architecture while updating the overall design to be modern, clean and a healthful-looking aesthetic for both clubs in one site. In addition to UX design and front-end development work, VWM has re-designed the entire back-end content management experience of the site allowing for easy schedule updates, new class additions, sending member notifications by the Club Fit staff and dynamic form routing and database integration. Members are now easily able to see their upcoming scheduled classes quickly, view instructors bios, and sign up for related classes. Color changes throughout the site make it easy to understand which Club section the site is displaying.
The staff at Club Fit is completely thrilled with the new site and its ease of use now. ClubFit member traffic has greatly improved since the new site went live.
- Information Architecture
- Content Strategy
- Website Design & Development
- Content Management System