Reviving the Music Legend-Johnny Cash

We were very excited to work with SONY Legacy’s Music Division on an extensive website redesign for the Johnny Cash Official Website. SONY looked to our design team for guidance in conveying the gravity and impact Cash made in his music, life and legacy. From the start the website required a depth of information and features.

Our approach was to design a site that reflected his larger than life persona, music, and performances. Working closely with SONY and other key decision makers, the design team at VWM overhauled the site architecture. This created the space for an updated design take root. Over multiple design iterations, the style and feel of the website started coming to life.

The final site design conveys the legacy Johnny Cash left behind with his music, his stage presence and his lyrics. The launch of the site has refreshed his online presence and created new enthusiasm for the brand that is Cash!

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Services Provided:
Information Architecture
Technical Specification
Website Design