Headquartered in France, Broadpeak designs and manufactures leading video delivery components. Their former website suffered from a low conversion rate, a high bounce rate, and an antiquated proprietary CMS that made updating the site a time consuming process. Broadpeak partnered with Van West Media with the goal of designing, developing, and launching a new site on an extremely tight schedule.
VWM immediately conducted multiple customer interviews to glean insights that helped us create a new information architecture structure that would resonate with Broadpeak’s key audiences. A redesigned resources area provided immediate access to technical data and related white papers which increased customer engagement in Broadpeak’s products and solutions.
With Broadpeak’s staff in mind, we streamlined the CMS process with a user interface that allowed for easy updating of content and multimedia. Van West Media worked to incorporate robust site search tools, data visualizations, in page call to actions, and short, easy to read product information.
- Information Architecture
- Website Design & Development
- Content Management System