Last Minute Holiday Marketing Tactics

December 19, 2012

Statistics say that holiday spending makes up over 25% of one’s overall online purchases each year. That is an incredulous amount compared to the purchases made the rest of the year. It is important to take advantage of this time as people are more likely to splurge. Here are some tips to help your business flourish during the holiday season:

1. Easy to find holiday gift ideas. Categorize your site under tags such as “Gifts under $50” or “Popular Gifts for Him/Her” under SEO for consumers to find it easily. Put these links and tabs on the homepage as well.

2. Show your love for mobile users. Optimizing your site for mobile phone and tablet users makes it easier for the “First come, first serve” option for holiday savings for Black Friday and Cyber Monday.

3. Go Social. Give special deals on Facebook, Twitter, etc to make consumers feel special and have advantages for finding your business socially. People like to feel like they’re getting something others aren’t by going the extra mile.

4. Decorate EVERYWHERE. Whether it’s the actual store front or the homepage of a website, make it look like it’s made for the holidays. It draws people in and shows the effort put out there for customers to see.

5. Offer FREE things. From free shipping to free gift wrapping, customers LOVE pretty much anything they can get for free. It’s one of those words that grabs people’s attention at first glance and then do they analyze what’s actually in store for them.


Business campaigns in 2013

December 12, 2012

Van West Media — SEOThere have been constant changes in SEO enterprising in the past year as the industry grows rapidly by the minute. It is important for businesses to realize how critical this situation is. Many people believe the common misconception: “SEO relates to the size of a company.” This isn’t true. SEO relates to the management of a company in regards to the search, site and social aspects. This means that companies who put themselves out there are more likely to be seen by audiences.

With SEO, a company with one mere employee can create a large corporation with constant involvement with the people. Relationship engagement with audiences is critical to the success of a company. This platform of integrating search, site and social aspects brings many opportunities. This leverage between large corporations with smaller companies allows growth through effort.

Now, what makes for successful SEO campaigns? It starts with the site as the main aspect. Algorithms are crucial to SEO but variables including traffic, ranking, back-end links, social “likes” and keyword density in content make the difference in a search as well. With informative content comes positive feedback and referrals. It is important to understand what the people want and need to survive in this market. This can be achieved by searching trends on social networks and linking those trends to your site. By adapting to the market’s demands and adhering to the SEO changes, you can make your small company go far in this industry and even surpass a large corporation.

Getting the Most From Your SEO Writer

January 5, 2012

No doubt, content marketing should be on the mind of anyone with a website. It’s what builds links and reputability, but as any small business should know, it takes time. Fortunately there are content writers who can do this tedious task for you. The only investment you need to make is the one that ensures they’re doing a great job. To save you even more time, I’m going to show you how that’s done.

1. Know and teach them the difference between traditional vs. SEO writing

Observe your writer’s style. If the person is not a trained SEO, it is likely they’ll need some help learning SEO style. One difference between traditional writing and SEO writing is that it should be short and concise. Important information should be placed at the beginning of the article so that readers can get the details fast, without having to scroll down. Another good way of getting to the point quick is by creating lists. If there’s one thing I’ve learned from blogs, it’s that people love lists because they’re easy to skim and choose the select information they care about.

2. Find a keyword method

There are several ways to have content writers plug keywords into a piece. You can give them a list of keywords, ask them to write on a particular topic or create guidelines. Though it’s done, keyword lists can be pretty daunting. Instead, a list of topics may be more natural for your writer to follow. Keywords will naturally flow if the topic is specific and concentrated. You can also create guidelines that specify recommended terms. For example, if the writer is to include the word soap, he should only use the branded phrase “Dove soap” instead. These guidelines provide the right amount of limitations without stifling creativity.

3. Make sure they know more about SEO than how to write about it

SEO is confusing for beginners to understand and nothing is more frustrating than doing a task and not knowing why you’re doing it. If your content writer is new to SEO writing, explain the basics. You can mention that SEO writing is made to build incoming links from other websites. The more links you have, the more reputable your site, the higher you appear on search engines. Also stress that while keywords are important, quality content is what drives people to link to a site.

4. Include them on your analytics reports

A traffic report is like a performance review for an SEO writer. Important metrics you’ll want to point out are referral traffic, referral keywords and frequently searched terms. By doing this, your writer will understand what is and isn’t working for them and adjust accordingly.