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VWM Rebrands SOS Chefs E-Commerce Platform

October 8, 2013

SOS Chefs is a store that provides chefs with the highest quality of foods and spices. This luxury store located in the Lower East Side has catered to many well-known and prominent chefs throughout New York City. As a distinguished store, SOS Chefs understood their presence to the public should reflect upon their outstanding products and services and because of this, they turned to Van West Media to do the job.

With a highly-experienced branding background, Van West Media understood how to rebrand SOS Chefs to reflect their essence as a business. By using the craft paper-like texture and natural colors throughout their branding, SOS Chefs products have a high-quality look that viewers will have confidence purchasing from. The playful typefaces also give way to the idea that the brand is “by the people, for the people.” It makes the viewers see that they are “authentic,” which also adds to the natural aspect of the ingredients. The branding included the logo, product labels, business cards, letterheads, envelopes and the website itself.

Along with the re-branding of the site, we are working on developing the website as an e-commerce site. With their growing customer base, SOS Chefs needed a way for people to purchase their products online to cater to all of their needs. Van West Media understands the necessary requirements of an e-commerce site with an easily editable backend for the store products and services as well as an easily navigable website for the customers. The SOS Chefs e-commerce website will also consist of important SEO keywords throughout so that products can easily be searched for from search engines as well. This gives customers the ability to find the products they need from SOS Chefs even when they aren’t on the site itself.

The launch of SOS Chefs is going to be a proud one for Van West Media as the impeccable branding and e-commerce will greatly impact the business. We can’t wait to see all of the advantages we made for SOS Chefs come to life as their store grows both on and off the web with out help.

For more information on how we can help you with branding, e-commerce or any of your digital marketing needs, please don’t hesitate to contact us. We would love to help your business grow as well.