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Reevaluating Your Social Media Networks

November 19, 2013

In order for your brand to grow, you must reevaluate different aspects of your marketing. This includes social media, especially because it is the most evolving and fastest growing aspect of marketing in this digital age. Here are some steps to ensure that your social media presence is still on the road to success.

1. Reassess your goals. What are you trying to achieve in social media at this point of your marketing strategy? Are you building your brand? Are you increasing your audience? Are you driving sales? Different strategies lead to each result and it’s important to understand what your primary focus is. By specifying your social media objectives, you allow your brand  to measure its results appropriately and see how you improved in that area.

2. Evaluate your audience. Not only does the content of social media change constantly, but so does the audience. Check what kind of people are following you and responding to your content. You could find a new potential demographic that is interested in what you have to offer. That opens up a whole new marketing playing field. However, don’t just look at those who are reaching out to you. Check those who opted out and unfollowed you as well. This will allow you to understand if you need to either change your demographic or if you are spreading it out into a larger one.

3. Examine your competitors. This includes those that are on the same level as you on a marketing standpoint and those that are the top competitors in your field. Which social media platforms are your competitors using the most? Do they have multiple pages? How engaged are they with their followers? What type of information are they sharing? By analyzing how your competitors are doing, you have a basis for your own brand. Check to see if you are aligned with their prospectives. Your social activity could potentially be be aligned with your sales.

From the content itself to the platform to your audience to your competitors, there are so many factors that can affect your social media marketing strategy. All of these things can evolve really quickly or slowly over time. It’s important to stay up to date on these things in order to be on par with those you associate your brand with. It’s important to sustain a constant social media tactic, but if you are falling behind in a certain area of your business, look to modify your social media marketing to see how you can better the company as a whole.