Every business owner understands this principle: in order for your business to grow quickly, it needs to be able to reach a wide target audience in the least amount of time as possible. Makes sense, right?
Research reports that 2 in 3 adults use social media. That’s a lot of adults sifting around social media posts every single day. If your business isn’t on social media, you simply aren’t marketing to the over 1.3 billion daily active users between Facebook, Twitter, and Instagram.
Here are 3 reasons why your business needs social media marketing.
1. Consumer Reach
Social media is the tool every business needs to reach a massive audience in a small period of time. With advertisement options, organic sharing and referrals, and the mere massive size of the active social media audience, you can reach millions of consumers overnight.
Sites that constantly earn traffic make their way to the top of the organic SEO rankings. What’s one incredibly effective way to direct traffic right to your website? Social media. Content strategies for SEO are the most important part of earning top search engine ranking spots today.
3. Brand Loyalty
Consumers have A LOT of options today. There are millions of competitors in every single niche industry, and it’s not so easy to distinguish yourself from the competition. One incredibly effective way to get around this obstacle is by building brand loyalty for your platform. If you develop an interested and engaged core base of consumers, they will post about your company, tell their friends, and share your content with their hundreds of acquaintances every single time.
Give your business the digital voice it deserves!