Are you addicted to Big Macs? Can you stop eating them anytime you want? Do you drown your emotional sorrows with this tasty burger? McDonald’s created a “Mental-Health parody” to advertise their widely-popular and beloved Big Macs.
The key to success is by taking a chance. This may be true in some cases but sometimes, these risks are taken a little too far. Although emotions get the best of people, this situation was a step in the wrong direction. Mental-health is a very touchy subject, one that cannot be talked about comically. This ad was seen in a Boston train and was immediately reported.
It’s important to understand what kind of advertising can instigate your audience, and of course, in a positive manner. Some issues should be steered away from including mental-health. With this mistake made to the public, advertisers are more likely to double-check their advertisements to ensure a happier audience.