Marketing automation sounds like you’re just spamming people but in reality, you are just sending information to the people who decided to opt-in to your “spamming” willingly. This is for customers who have signed up for your e-mail marketing, texts, etc. These people willingly entered in their contact information in order to hear what you have to say and you are giving them exactly what they want.
The best part about marketing automation is that your audience is filled with subscribers. What that means is that you are catering to people who are already interested in what you have to say. This gives you a chance to really cater to a specific audience that already has a background of your business. There is less of a need to convince them why you are the best at what you do, but rather more opportunities to inform them of the great things you have to offer.
Many companies are gearing their e-mail marketing campaigns with an marketing automation software. It has grown over 20% year over year but, But according to a recent study by iContact, 56 percent of businesses say they plan to increase their use of email marketing in 2013, and on average, they only plan to grow their email lists by 28 percent this year.
This method saves you so much time from having to segment lists and create A/B test e-mails to different demographics and audiences. With marketing automation, you can send e-mails with personalized messaging and specifically-tailored offers to the right people; those who are already interested in your product and want to partake in those offers. There is more relevant content to the people and more emphasis on the prospects through this route and that saves you time and allows for more lead conversions.