Tag Archives: rebranding

VWM Rebrands SOS Chefs E-Commerce Platform

Posted on October 08, 2013 by vanwestmedia

SOS Chefs is a store that provides chefs with the highest quality of foods and spices. This luxury store located in the Lower East Side has catered to many well-known and prominent chefs throughout Ne … Continue reading →

Rebranding “Yo Mama” Into A Compliment

Posted on July 16, 2013 by vanwestmedia

In light of the previous commercials K-Mart released transforming crude humor including "Ship My Pants" and "Big Gas Savings", the brand continued down that similar path with a twist on the popular "Y … Continue reading →

The Sullivan’s Step Forward Into the New Catskills

Posted on March 13, 2012 by vanwestmedia

Rebranding is a powerful thing. It's a huge plunge into uncharted territory and often quite risky, though it can make a big difference in revenue. The risk factor is high enough that rebranding should … Continue reading →