PPC: Mobile Ads Driving Traffic

July 30, 2013

Smartphones used to be owned by only businesspeople and maybe 10% of the average population. Now, about 80% of the people in the U.S. have a smartphone. This device, with online data and every social media network imaginable, is now in the palm of everyone’s hand. This means that advertisers can now market their audience anywhere on the go. What’s great about this is not only the unlimited location for advertising, but also the ability to really track and personalize ads for your audience.

Each individual person’s smartphone can show a person’s locale as well as keep track of their interests based on what they post on social media and what they look up on their phones. This makes it much easier for advertisers to target their audience. You can target them based on interest of topic or convenience of locale. By doing so, the effectiveness and click-through rate of ads is exponentially higher than advertising to the people with different interests as a whole. Google Think Insights studies show that 88% of mobile ad clicks led to organic clicks, leading to a minimal loss of traffic. This proves that targeted mobile ads are the turn of the century for advertisers.

Google Think Insights Analytics

The ability to track and target customers is the most effective marketing method and mobile advertising through smartphones allows this to happen. The 80% incremental click-through rate of mobile ads is incredible. Moving your marketing towards mobile is the best thing you can do for your brand and if you don’t get on it, your competition will so just do it. Invest in mobile because if you don’t, someone else will.

Rebranding “Yo Mama” Into A Compliment

July 16, 2013

In light of the previous commercials K-Mart released transforming crude humor including “Ship My Pants” and “Big Gas Savings”, the brand continued down that similar path with a twist on the popular “Yo Mama” jokes.

Click here to watch K-Mart’s “Yo Mama” Commercial

“Yo Mama” is a common phrase that is used as an insult but K-Mart took a turn with this phrase and rebranded it to become somewhat of a compliment to market their new layaway plan. This free back-to-school layaway plan presented phrases like “Yo mama get that hoodie from K-Mart? Yeah, dawg! Well yo mama must have cavities cause that hoodie is SWEEEET!!”

By transforming the commonly used negative phrase, these commercials were able to connect with the people on something that was already known to the masses and complement with the K-Mart brand. These recent K-Mart campaigns have gotten people to stop and turn their heads and that’s exactly what good marketing is. You need to grab the attention of the masses through all of the ads that are out there. Only then can you really try to influence your audience.