Smartphones used to be owned by only businesspeople and maybe 10% of the average population. Now, about 80% of the people in the U.S. have a smartphone. This device, with online data and every social media network imaginable, is now in the palm of everyone’s hand. This means that advertisers can now market their audience anywhere on the go. What’s great about this is not only the unlimited location for advertising, but also the ability to really track and personalize ads for your audience.
Each individual person’s smartphone can show a person’s locale as well as keep track of their interests based on what they post on social media and what they look up on their phones. This makes it much easier for advertisers to target their audience. You can target them based on interest of topic or convenience of locale. By doing so, the effectiveness and click-through rate of ads is exponentially higher than advertising to the people with different interests as a whole. Google Think Insights studies show that 88% of mobile ad clicks led to organic clicks, leading to a minimal loss of traffic. This proves that targeted mobile ads are the turn of the century for advertisers.
The ability to track and target customers is the most effective marketing method and mobile advertising through smartphones allows this to happen. The 80% incremental click-through rate of mobile ads is incredible. Moving your marketing towards mobile is the best thing you can do for your brand and if you don’t get on it, your competition will so just do it. Invest in mobile because if you don’t, someone else will.
Customers like feeling special, like they are getting something different and better than everyone else in the world. It’s because of this that companies have steered towards personalized email, using customer names within their newsletters.