Tag Archives: content marketing

Sunny weather converts: Unbounce CTA Conference Recap

Posted on July 26, 2017 by Travis

Web marketing + Vancouver + Summer - what's not to like? For the second year in a row, we attended the Call To Action conference by Unbounce in Vancouver. Let's be real - when the CEO offers t … Continue reading →

Why Content Marketing Is Critical To Your Business Strategy

Posted on October 19, 2016 by vanwestmedia

"Content is King" Today that phrase is thrown around marketing magazines and articles left and right. Everyone loves a good story, and every consumer wants to be wooed, entertained, and engaged whe … Continue reading →

How to Avoid Content Quality Failures

Posted on January 15, 2014 by vanwestmedia

2014's marketing plan for call-to-action involves quality content as the amount of content being produced is increasing greatly. This is due to the increased number of marketeers that are using conten … Continue reading →

3 Ways to Blog Success in 2014

Posted on January 10, 2014 by vanwestmedia

Blog success is pretty difficult due to the number of blogs on the web. In perspective, Wordpress powers 74.1 million blogs and that number doesn't even include those on other platforms including Blog … Continue reading →

Content Marketing Forecast Changes for 2014

Posted on January 07, 2014 by vanwestmedia

As the weather is freezing over, so is our audience's ability to invest their time in our marketing content. Here are some ways to ensure better content marketing for 2014. Diversify your content i … Continue reading →

Actionable Content Marketing Options and Their Benefits

Posted on December 23, 2013 by vanwestmedia

Marketing through content is the most effective way to attract prospects and convert them into leads. Making that content marketing actionable furthers that concept and increases its potential that mu … Continue reading →

How to Make Your Small Business Look Big

Posted on October 21, 2013 by vanwestmedia

Small business naturally have a limited amount of resources. This causes them to often work from project to project rather than look at the objective of their business as a whole. When you start out s … Continue reading →

Content Creation Marketing Research Strategy

Posted on October 17, 2013 by vanwestmedia

Content marketing depends not only on the content itself. There are many aspects to consider including the platform used, the audience and much more. Platform: Over 70% of marketeers cite websites … Continue reading →