Tag Archives: company

Reinventing Your Business

Posted on December 31, 2014 by vanwestmedia

It is believed that Charles Darwin said, "It is not the strongest or the most intelligent species who will survive, but those who can best manage change," and this rings true in several areas, includ … Continue reading →

A Mark, A Mission, A Brand, A Scar.

Posted on April 22, 2013 by vanwestmedia

No, this isn't a post in tribute to Dashboard Confessional. This is a post to emphasize the purpose and necessity of a strong mission statement and tagline to market you and your company. It's importa … Continue reading →

Humanitarian Branding: Capturing the Hearts of Your Audience

Posted on April 08, 2013 by vanwestmedia

In advertising, audiences are used to the constant sales pitches convincing them to give in and purchase a product or service. However, when the intentions of a brand or company make a turn and presen … Continue reading →

E-mail Segmentation

Posted on February 18, 2013 by vanwestmedia

Customers like feeling special, like they are getting something different and better than everyone else in the world. It's because of this that companies have steered towards personalized email, using … Continue reading →

Top Marketing Strategies in 2013

Posted on January 02, 2013 by vanwestmedia

Marketing strategies change constantly to adhere to audiences, depending on what they are demanding. Ways to advertise a company are endless but after careful consideration of consumers and their resp … Continue reading →

Replatforming: Time and Budget

Posted on December 28, 2012 by vanwestmedia

Replatforming may seem like a lot of work but it's important to keep your business up with your competition to satisfy your customers' needs. However, finishing on time and on budget is what's difficu … Continue reading →