Service category: Marketing

 

Be Unforgettable.

In a world where digital storytelling reigns supreme, the art of video production is a magical gateway to making your brand unforgettable. As an expert web design and digital marketing agency, we understand the unparalleled power of exceptionally produced videos in taking your brand’s reach and revenue to new heights. The results are crystal clear…

Unleash the Power of Video:

• The average website visitor spends 88% more time on a site with video.
• Including a video in an email marketing campaign increases the click-through rate by 96%.
• Customers are 64% more likely to buy a product on an online retail site after watching a video.
• The information retained in one minute of online video is equal to about 1.8 million written words.
• Having a video on the landing page of your site makes it 53% more likely to show up on page one of Google.

Our Video Production Odyssey: Our video production team is on a mission to deliver high-quality videos for campaigns of all scales. Our expert crew can steer your entire production process, from the birth of a creative concept to the grand finale. Alternatively, we’re here to partner with you, overseeing a specific phase of production. Our crew is an in-house ensemble, and our cutting-edge production equipment is highly mobile, ready to embark on a shoot anywhere in the world, even on short notice.

Our Expertise:

• Promotional video production
• Broadcast television commercials
• Film Production – short and feature-length
• Television and web programming
• Corporate video production
• Music video production

Our Approach:

• Creative Excellence: Our video production team thrives on creativity, ensuring your video content is not just visually stunning but also tells a compelling story.
• Custom Solutions: Every project is a unique tale, and we work closely with you to craft video content that aligns seamlessly with your brand’s message and objectives.
• High-Quality Production: We wield state-of-the-art equipment and technology to capture video content in the highest quality, providing a professional and polished appearance.
• Scripting and Storyboarding: Our experts assist in scriptwriting and storyboarding to ensure your video conveys the intended message effectively.
• Editing and Post-Production: We meticulously edit and enhance your video content, transforming it into a polished final product.
• Distribution Strategies: We guide you in planning the distribution of your video content across various platforms to maximize its reach and impact.
• Engagement Metrics: We provide insights into video performance, tracking viewer engagement and analyzing the effectiveness of your video campaigns.

Whether your quest requires promotional videos, product demonstrations, or brand storytelling, Van West Media crafts video content that resonates with your audience and ignites engagement. Contact us to embark on the enchanting journey of video production and take your brand’s narrative to the next level.

Inbound marketing is one of the most sought after marketing strategies to date. But what goes into an effective inbound marketing campaign? We’ve broken it down into an easy, 5-step process.

Step One: Create and maintain an effective website.

The starting point of any online business is to create an effective website that is ready to take on traffic and generate leads. A winning website typically has clear navigation, a professional appearance, is search engine friendly, compatible with mobile devices and easy to update and manage.

It’s also important to set up tracking at every point of your site so all traffic can be measured. Measurements can be used to provide insight into maintaining your website; that is, using the analytics to refine the elements of your website.

Step Two: Generate more traffic.

Generating traffic is easy to suggest, but the strategy behind the techniques used to do so is much more in-depth. The following services are proven to drive more traffic to your website.

• Pay-per-click
• SEO
• Contextual Advertising
• Affiliate Marketing
• Blogging
• Social Media

More traffic to your site means more opportunities for visitors to convert to leads.

Step Three: Convert traffic into leads.

You’ve got an awesome website and you’ve utilized a few techniques for driving traffic…now what? It’s time to bring in qualified leads.

Effective Landing Pages: Build landing pages that clearly describe your products and/or services and the associated value.

“Contact Us” Forms: Create a “Contact Us” form specifically for collecting lead information from potential customers.

Calls to Action: Strategically place calls to action throughout your site to encourage additional lead generation.

Step Four: Convert leads into sales.

By using various lead nurturing tactics, you can funnel prospects into sales.

Know Your Leads

We emphasized the importance of setting up and refining site tracking, and this is where it matters. Lead scores will let you know who the most qualified leads are so you know who to contact first.

Categorize

Data collected from the forms that leads fill out on your site will break your leads into groups, which allows you to send targeted information and messages quickly and efficiency.

Email

Once they’ve been categorized, send your leads timely messages to keep them engaged with your company.

Manage

Improve your sales process by integrating a Customer Relationship Management system.

Step Five: Analyze everything.

Measure all traffic and leads, review your reports, identify trends and make strategic improvements accordingly. This includes:

Traffic

• Traffic Sources
• Unique Visitors
• Popular Pages
• Bounce Rates

SEO

• Keyword Performance
• Search Rankings
• Search Traffic
• Inbound Links

PPC

• Cost-per-click
• Inbound Links
• Click-through Rate

Blog 

• Referral Sources
• Subscribers

Social

• Engagement
• Followers
• Audience Size and Growth

Email

• Subscribers
• Growth Rate
• Sharing and Forwarding

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An online presence in today’s digital world is a necessary key to business success. Whether you’re seeking social media strategy, reputation management or paid advertising, we can help with all aspects of your online marketing.

Email Marketing

Email has been a part of marketing for well over a decade. Whether it is B2B or B2C marketing, email remains an effective way to connect with your audience.

Through email, strong content marketing allows you to bring information about your business into your consumer’s personal inbox. This allows a direct line of communication to each person in your audience individually and transforms conversions into commerce.

Affiliate Marketing

Affiliate marketing adds value to the mass of websites that exist on the Internet. Many site publishers look to create revenue by striking deals with businesses like yours. We recruit publishers that are part of the affiliate networks on behalf of our clients and then manage advertising campaigns through them.In an affiliate deal, we find websites with content best-suited for your sales needs and ask them to promote your product or service for a commission. Money won’t change hands until after the sale, which eliminates associated risks. Think of it as friends representing friends – the more friends you have, the more lucrative your business can be.

Reinforcing Brand Voice and Identity

Social media allows businesses to build their unique brand voice and to increase visibility, online engagement, leads, and ultimately sales. It allows for direct interaction with both existing and potential customers and is a great way for businesses to effectively reach specific audiences. Using platforms like Facebook, Instagram, SnapChat, Twitter, and LinkedIn, consumers build and reinforce strong personal connections with brands. Businesses use these platforms to relay important messaging that can help shape a public image and brand identity. In turn, these connections foster customer retention and advocacy. Customer experiences can be shared with millions of people via social media, which is why it’s imperative for businesses to utilize these platforms.

Understand, Analyze, and Adjust as Needed

Before creating a social media strategy, Van West Media performs a social media audit and competitive analysis of each of our clients. We work closely to understand which social platforms fit best with our client’s product or service needs. We then carefully develop and implement a both short and long term strategies as needed. We also offer both training and content development services that allow you to focus on your business while we create content, monthly calendars, schedule posts and perform updates for you. As part of our services, we meet with each of our clients on a monthly basis to review social media analytics and adjust our strategy accordingly. We make sure that your social media marketing is tailored to the specific goals of your company and that it is meeting your goals and growing your business.