WPTI’s The Hub
Workforce Professionals Training Institute (WPTI) is a leader in New York City’s workforce training system. They were tasked with developing a major new “Field Building Hub” (The Hub) that would centralize resources for the entire workforce community. As an added program of WPTI, The Hub was created to introduce key innovations, strengthen competency and capacity, while collecting data on the workforce field in order to help identify capacity gaps, align partnerships, and put forth new solutions.
VWM conducted customer interviews to understand site usage and how WPTI’s constituents might discover new alliances and solutions that were of interest to them. The Hub was designed to demonstrate WPTI’s mastery of workforce issues and its commitment to sharing information and resources with the entire workforce development community.
VWM then designed and developed the site using a dynamic interactive scrolling feature that visually animates and depicts the multiple goals of The Hub. Built using CSS3 animation techniques, our moving infographic adds a unique approach to the overall messaging The Hub seeks to convey. In addition, easily update-able resources and insights areas will assure that The Hub remains fresh and engaging over time as the platform expands and captures the attention of the workforce development community.
- Communication Strategy
- Competitor Analysis
- Website Design & Development
- Content Management System (CMS)
- Information Architecture