Seeking a unique Web site that would introduce their leafy green products to both retail and wholesale customers, the parent company, AeroFarms, partnered with Van West Media’s design team to help tell the story behind this new indoor vertical farming brand.
To build a loyal community of DreamGreens brand enthusiasts, the new site design provided for a rich and robust community area highlighting DreamGreens news, new product announcements, recipes, social media posts, and other company information all of which can then be sorted by the user based on category selection. The new site design utilizes large beautiful salad photos and mix of other brand imagery with people enjoying the DreamGreens products.
Additional interactive graphics, scroll animations, rollovers, and easy to read product displays and useful product recipe area create more inviting site touches, all providing for a pleasurable user experience, and a unique online engagement with the DreamGreens product brand.
- Content Strategy
- Information Architecture
- Website Design