Fashion in Every Click: Etienne Aigner’s Digital Upgrade

Etienne Aigner is an accessible designer brand of handbags, shoes, apparel, jewelry, and small leather goods, made using premium leather and fine materials with sophisticated craftsmanship. The goal was to rethink and redesign the current online retail site to increase online browsing engagement time while also converting more visitors into shoppers with a re-imagined shopping and check out experience for the brand.

An extensive information architecture overhaul was performed by the design team at Van West Media. Our objective was to streamline the buying process and eliminate any unnecessary click paths while reorganizing the main navigation and browsing areas around the key shopping categories, with an emphasis on promoting the core products of the brand: shoes and handbags. A new approach to the homepage was also developed that allowed more flexibility for promoting new arrivals and core product components by Etienne Aigner’s staff. The overall results align with the simplicity, elegance and accessibility of the Etienne Aigner brand.

Raising the Bar with 67 Wine’s Digital Cellar of Selection

Consistently rated as one of the best wine shops in New York City, 67 Wine wanted their new website to be the best wine and spirits web site “out there” in order to reflect the high standard their customers had come to expect shopping at their physical retail store. 67 Wine then engaged Van West Media to redesign and re-launch their website. The goal was to revive the existing brand’s eCommerce web site into a modern and efficient best in class brand that represents over 3000 wine and spirit SKUs.

Van West Media delivered a website based on an actionable strategy that drove the design and development phases. By utilizing a highly scalable content management system from WineFetch, and incorporating a variety of new searchable functions and navigation areas, we were able to show the high quality premium brand off in a new light while allowing users to easily find and purchase the wine and liquor products they love.

From Soil to Screen: AeroFarms’ Web of Agricultural Wonders

Vertical farming is the next big thing in AgTech and AeroFarms, a company headquartered in New Jersey, has spent the last ten years positioning itself to be at the forefront of the vertical farming movement. AeroFarms builds, owns and operates indoor vertical farms that grow safe, nutritious food in a way that is respectful to the planet and the communities in which they grow.

AeroFarms wanted to find an agency to partner with that could clearly convey a multi-faceted story for its corporate website redesign. This story needed to speak to a divergent audience exactly what differentiates AeroFarms from the many new players beginning to crowd the vertical farming space.

Success metrics were focused on three core audiences that AeroFarms wanted to attract moving forward. These included potential investors/partners, new employees, and the media. Working closely with the AeroFarms team, Van West Media defined several main goals for brand positioning and how to incorporate these goals into the website redesign.

Ultimately, Van West Media was able to accomplish the following through AeroFarms’ redesign:

  • AeroFarms needed to convey the company’s proprietary technology in an engaging manner without allowing the story and visuals to become too techy or inscrutable for general audiences.
  • The website redesign had to clearly and concisely tell AeroFarms’ multi-faceted story. This story includes providing a possible solution to help solve the global food crisis, explaining the nutritious benefits of sustainable and socially responsible food production, and the benefits of being respectful to the planet and local communities
  • It was pertinent to differentiate an established company like AeroFarms from the many new players entering the indoor farming space.