Inbound Marketing Certification

HubSpot is an all-in-one marketing software that pioneers in inbound marketing. They aim to help customers by making marketing that people actually care forĀ and want to participate in. This converts into leads and inboundsustains a great relationship with the business or brand they are working with. HubSpot has a training program called “HubSpot Academy” that tests your skills in the following areas of inbound marketing:

  • Goal Planning & Strategy
  • Buyer Personas
  • Forms
  • Landing Pages
  • Calls-to-action & Thank You Pages
  • Keywords
  • Blogging
  • Contacts & Lists
  • Email
  • Social Media
  • Social Inbox
  • Prospects
  • Sources & Competitors
  • Workflows
  • Page Performance
  • Content Management System
  • Salesforce

The HubSpot Academy includes several classes that cover these core elements of inbound methodology. These elements have helped many businesses ranging from small “Mom and Pop” shops to large corporations. By completing these classes and passing the HubSpot exams, Van West Media is proud to receive the HubSpot Inbound Marketing Certification.