As designers and manufacturers of high end lighting solutions, FLOS has an array of product lines and architectural lighting systems that are sold to the lighting designer trade. The old architectural site had major usability issues, provided limited technical resources, and was extremely confusing to use. FLOS users typically abandoned the old site or phoned the company to regularly ask questions about the web site’s products and clarify technical issues.
Van West Media was engaged by FLOS to re-architect and re-design the entire site. The new, responsive design is understated and modern while simultaneously retaining the gravitas of the FLOS brand and aligning the new look and feel with the Decorative side of the business which also recently went through a redesign. In addition to UX design and front-end development work, Van West Media has re-imagined the on page view of products while providing useful downloadable data tools, views of instructional videos, and clear easy to read accurate product information for its customers.
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