As a leader in international shipping, especially for Amazon sellers, First Choice Shipping needed to refocus their communication and design strategy to help them stand out in the crowded marketplace of online shipping service providers.
After a thorough discovery process of the company’s competitors, our design team realized there was an opportunity to heighten the aesthetic appeal of the company’s site by incorporating illustrations along with stylish modern depictions of the company’s services. The illustrations and graphics evoke a sense of "task enjoyment" that aligns perfectly with the First Choice Shipping brand; energetic, helpful, professional, and a process that is very user friendly and ultimately easier. Incorporating clear calls to action on service pages helps direct the users to the redesigned “Get a Quote” form which allows for a simplified customer acquisition process to begin.
The site then functions as a digital hub from which all shipping functions are easily managed - from carrier selection and tracking to creating shipping labels. The new site is a digital engine that connects small business owners and eCommerce giants alike to the entire world.
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