Superbowl ads have been increasing in price drastically each year. With the hefty price each company is paying to grasp a 30 second ad, going viral through your digital campaign to make the decision worthwhile is your highest priority. Looking back on the winning strategies in the past years and analyzing what makes them successful will improve your marketing chances greatly.
Longer commercials are making their way through this generation so you can tell more of your story. The average length of top 10 ads in the past few years have been increasing. In 2013, brands such as Chipotle, WestJet, and Dove each ran commercials that were over three minutes and each have generated between 470,000 and 4.24 million online shares. Your audience is willing to sit and watch a longer commercial, giving you more of an advantage. During the Superbowl, you have the ability to tell more in your ads to such a large audience size and it’s important to take advantage of that. Everyone knows Superbowl ads are the most expensive ads of the year and expect to be either entertained or moved with the money you are investing. Give your audience what they want and make sure it’s memorable.
Tease the people and they’ll keep coming back for more. Teasers are so easy to spread through social media as it is quick and grasps your audience’s attention easily. Last year, seven commercial ads were supported by teasers released previously. Dior posted teasers exclusively on Twitter and other social media networks over the course of a day. The hashtag, like and share activity helped generate buzz about their upcoming product line. This year, HBO’s hit series Girls used social media to their advantage as well. With their constant teaser tweets, Instagram posts and even Snapchats, they pumped up their audience base and was able to reach an all-time high viewership at 1.1 million for the season 3 premiere episode.
It’s not just the money that buys the Superbowl ads that makes them successful. Yes, it gives them the first few steps to make it out there for the audience to see, but there is still competition. Use your efforts to expand and grow digitally through social media and make a long, meaningful ad to remain memorable. Whether it is through going viral on the internet or making your audience laugh until they cry, the Superbowl ads are the highlight of commercialism that your audience is willing to take it all in. Give them the best of what you have and put forth efforts to constantly market it and you will gain success.