Inbound marketing is one of the most sought after marketing strategies to date. But what goes into an effective inbound marketing campaign? We've broken it down into an easy, 5-step process.
Step One: Create and maintain an effective website.
The starting point of any online business is to create an effective website that is ready to take on traffic and generate leads. A winning website typically has clear navigation, a professional appearance, is search engine friendly, compatible with mobile devices and easy to update and manage.
It's also important to set up tracking at every point of your site so all traffic can be measured. Measurements can be used to provide insight into maintaining your website; that is, using the analytics to refine the elements of your website.
Step Two: Generate more traffic.
Generating traffic is easy to suggest, but the strategy behind the techniques used to do so is much more in-depth. The following services are proven to drive more traffic to your website.
- Pay-per-click
- SEO
- Contextual Advertising
- Affiliate Marketing
- Blogging
- Social Media
More traffic to your site means more opportunities for visitors to convert to leads.
Step Three: Convert traffic into leads.
You've got an awesome website and you've utilized a few techniques for driving traffic...now what? It's time to bring in qualified leads.
Effective Landing Pages: Build landing pages that clearly describe your products and/or services and the associated value.
"Contact Us" Forms: Create a "Contact Us" form specifically for collecting lead information from potential customers.
Calls to Action: Strategically place calls to action throughout your site to encourage additional lead generation.
Step Four: Convert leads into sales.
By using various lead nurturing tactics, you can funnel prospects into sales.
Know Your Leads
We emphasized the importance of setting up and refining site tracking, and this is where it matters. Lead scores will let you know who the most qualified leads are so you know who to contact first.
Categorize
Data collected from the forms that leads fill out on your site will break your leads into groups, which allows you to send targeted information and messages quickly and efficiency.
Once they've been categorized, send your leads timely messages to keep them engaged with your company.
Manage
Improve your sales process by integrating a Customer Relationship Management system.
Step Five: Analyze everything.
Measure all traffic and leads, review your reports, identify trends and make strategic improvements accordingly. This includes:
Traffic
- Traffic Sources
- Unique Visitors
- Popular Pages
- Bounce Rates
SEO
- Keyword Performance
- Search Rankings
- Search Traffic
- Inbound Links
PPC
- Cost-per-click
- Inbound Links
- Click-through Rate
Blog
- Referral Sources
- Subscribers
Social
- Engagement
- Followers
- Audience Size and Growth
- Subscribers
- Growth Rate
- Sharing and Forwarding
An online presence in today's digital world is a necessary key to business success. Whether you're seeking social media strategy, reputation management or paid advertising, we can help with all aspects of your online marketing.
Email Marketing
Email has been a part of marketing for well over a decade. Whether it is B2B or B2C marketing, email remains an effective way to connect with your audience.
Through email, strong content marketing allows you to bring information about your business into your consumer's personal inbox. This allows a direct line of communication to each person in your audience individually and transforms conversions into commerce.
Affiliate Marketing
Affiliate marketing adds value to the mass of websites that exist on the Internet. Many site publishers look to create revenue by striking deals with businesses like yours. We recruit publishers that are part of the affiliate networks on behalf of our clients and then manage advertising campaigns through them.In an affiliate deal, we find websites with content best-suited for your sales needs and ask them to promote your product or service for a commission. Money won’t change hands until after the sale, which eliminates associated risks. Think of it as friends representing friends - the more friends you have, the more lucrative your business can be.