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Royal Baby Social Commerce

July 24, 2013

Oreo has been on top of its game in the social network of real-time Twitter marketing since the Super Bowl blackout. As Kate Middleton was in labor, Oreo, once again, had another tweet to market the beloved Oreos with the Royal baby’s birth. Once the baby boy as born, this clever tweet was released:

However, Oreo wasn’t the only brand that jumped onto this social commerce marketing. Many others like Coke, Starbucks, Charmin and Pampers did as well. It seems that this real-time social media marketing is really making an impact on the people. With the ability to retweet and favorite these ads, they are easily spreadable and likely to go viral. In this day and age, becoming viral is important because there are so many ads and you need to stand out to the public. Here are the many social media marketing tweets that were released as the Royal Baby was born: