Why would anybody invest in their website at a time like this! We hear that a lot and our response is the same: Now is the perfect time to re-focus on your website.
Make the moves others are pausing on and use this downtime to get your web presence in order. Start with what has the highest impact and refocus on the core objectives of your business.
Sales Pages – How Long Since You Really Reviewed These?
Sales pages are the high stakes pages that turn viewers in to leads. Review them, prioritize them and identify what needs to be updated or cleaned up. Is the language still current? Are there links to collatoral or reference docs? Do the headlines or talking points read as good as they should?
Start to update the pages that are most important or impactful to your business. Maybe consider a brand new landing page or start from scratch if things are really bad.
Almost everyone has more time then they like on their hands right now, including your best customers. Take the time to reach out to them and get an updated testimonial. They’ll appreciate you’re thinking of them and should have the time to get back to you fast. If you don’t have testimonials on your site then now is the time to add them.
You finally have time to take better photos. Do it now and get rid of that old stuff you rushed on your website. It will look fresh and you won’t have to worry about it when things get busy again.
Old Blog posts & old pages
Start pruning and be merciless. Of course you’ll want to check your traffic or GA to make sure you don’t lose any valuable pages first. Let’s be real – nobody cares about that 2015 post you wrote about tech trends, old product pages that are still published even if you removed them from the menu and other clunky content. It will feel good to get rid of this stuff and might even motivate you to update or replace some of it. You won’t get the time to do this for awhile so do it now.
Don’t let bad times stall a good move. Now might be the best time to dust the cobwebs of your website, prune your old content or get the housekeeping done while things are slow. Business and commerce will continue, like it always has, and it will favor those that are ready when the doors bust back open.
It’s easy to hit the pause button, freeze up or panic right now. Resist that urge, take deep breath and seize this opportunity. Somebody is going to take advantage of the situation we find ourselves in right now and for a lot of businesses everything has changed. The real question is how your business will come out the other side of this.
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