Category Archives: Sales

O Canada – Attendee Takeaways from Unbounce CTA Conference 2016

Posted on July 07, 2016 by Travis

When my CEO suggested a free trip to Vancouver attending the Unbounce Call-to-Action Conference 2016, I quickly emphasized how valuable this would be. It had been more than 15 years since I had been … Continue reading →

Tips for Crafting Sexy, Effective Landing Pages

Posted on February 14, 2016 by Jaqueline

With it being Valentine's Day, we're all naturally thinking of how to create a sexy, effective landing page. As marketers, we know how vital these landing pages are to successful online marketing. The … Continue reading →

How to Improve Your Email Marketing

Posted on January 22, 2016 by Jaqueline

These days email marketing is often thought of as the least effective way to get consumer attention – but that’s very much so incorrect. All too often, our inboxes are filled with dry and i … Continue reading →

What Retailers Can Learn From Cyber Monday 2015

Posted on December 16, 2015 by Jaqueline

Cyber Monday 2015 was a hit for many online retailers - setting a record at $3.07 Billion and becoming the largest online sales day ever (Source: Adobe). One of the biggest surprises this Holida … Continue reading →

Conversion Optimization and Lead Generation

Posted on August 24, 2015 by Jaqueline

Conversion optimization is the system of continually improving a website or landing page in order to increase the percentage of visitors to a site that will convert into leads or customers. Also know … Continue reading →

Facebook’s Shopping Feature: Good News for Retailers

Posted on July 29, 2015 by Jaqueline

Earlier this year, we shared five things to expect from digital marketing in 2015 - and so far, every item on the list has been implemented in some way across all popular social media sites. … Continue reading →

Mobilegeddon: Is Your Site Ready for this Google Update?

Posted on April 20, 2015 by vanwestmedia

Mobilegeddon: Coming for Your Site on April 21, 2015 It's no secret that Google plans to launch an update to its mobile search algorithm this month. Google has essentially warned the web that sites … Continue reading →

The Tao of Marketing, Part II: Three Business Philosophies

Posted on February 25, 2015 by vanwestmedia

Marketing Philosophy This is Part II of Van West Media's series of blog posts "The Tao of Marketing." If you're just joining us, be sure to start with Part I. I'd like to discuss three business … Continue reading →

Posted in Business Philosophy, Marketing, Production, Sales

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