Category Archives: Health & Food

Marketing for the People by the People

Posted on August 30, 2013 by vanwestmedia

Doritos Locos Tacos has been a popular Taco Bell selection among those within the U.S., but why has it taken so long to reach the Canadian audience? Impatient Canadians incessantly tweeted Taco Bell c … Continue reading →

Birchbox: A Discovery E-Commerce Platform

Posted on August 23, 2013 by vanwestmedia

Beauty products are a hassle because products work differently on each individual person. People have different skin and hair types, tones, etc. Birchbox gives you the chance to get samples of new bea … Continue reading →

Expanding E-Commerce Through Facebook

Posted on August 15, 2013 by vanwestmedia

It's difficult to advertise for a restaurant as most places within a type of cuisine have similar dishes on their menus. Pictures of decor, ambience and the dishes themselves are all over every restau … Continue reading →

Smashburger Flourishes with Nontraditional Marketing

Posted on August 09, 2013 by vanwestmedia

There are many well-established burger joints but Smashburger really made a turn in this generation by defining the brand for the future. Unlike other brands that geared their marketing towards larger … Continue reading →

Children Unaffected By Controversial Cheerios Commercial

Posted on July 17, 2013 by vanwestmedia

Children are so innocent and are led through the influence of others. Many blame the media for such things but in actuality, it is from their elders and those around them. A Cheerios commercial includ … Continue reading →

Appliances Head Towards Digital Ads

Posted on July 15, 2013 by vanwestmedia

KitchenAid has increased its budget for digital marketing ads this year and has released three online video ads on Hulu and BrightRoll. The KitchenAid campaign called "So Much More" was made to show p … Continue reading →

Say It With Bacon This Father’s Day

Posted on June 07, 2013 by vanwestmedia

As Father's Day is soon approaching, we understand that sometimes it's difficult to find the perfect present for your beloved dad. Oscar Meyer understood men and their universal love for all things me … Continue reading →

Don’t Burn Your Brand In Public

Posted on May 15, 2013 by vanwestmedia

Brands always want customer awareness but how much is too much? Through social media, the connection between a company and its audience becomes a personal one. You are able to read each other's thoug … Continue reading →