Budweiser does it again with its extraordinary marketing tactics. From one of their strongest and most-loved ads in awhile, Budweiser reprised the Clydesdale and its beloved trainer, from last year’s “Brotherhood” ad in yet another heartwarming Superbowl commercial. This commercial follows the previous ad’s baby animal theme and features a 10-week old puppy who keeps escaping an adoption center to befriend the Clydesdales at a nearby farm although the trainer continues to return the pup.
From the puppy’s persistent visits to the Clydesdales trapping a car when someone tried to adopt the pup to the reunion of the puppy and Clydesdale in the end, everything about this ad melts your heart. The multi-layered story with parallel signs of love add to the touching story as the woman from the adoption center played by Melissa Keller is also united with Don Jeanes, who plays the trainer, in the end as well. The two constantly meet due to the circumstances and give way to Budweiser’s emotional ties to the feeling of love as well as the strong friendship between the puppy and Clydesdale.
To make these commercial even more sentimental, strong music choices are anchored for both last year’s ad and this sequel. Last year, Fleetwood Mac’s “Landslide” touched the audience’s hearts and this year, Passenger’s “Let Her Go” does the same. With the connections of love and deep friendship of “best buds,” Budweiser did a great job of tying their brand to emotional connections that bring their audience closer.