The Rise of Smartphones
December 14, 2012
Do you check your smartphone every morning for updates? How about before you even get out of bed? I thought so, but don’t worry. You’re not alone, as 90% of people do too. According to a survey of 1,800 people between the ages of 18 and 30, smartphones were preferred as the #1 device to own compared to laptops, tablets and desktops in the U.S.
As a vital device to young adults, it is important for businesses to understand the need for mobility. This can vary from a mobile website to a mobile app, though it is preferred to have as much access to a business as possible. The mobility of a site makes a difference for a business and is necessary for it to stay competitive. However, it’s a lot of work to create a whole new mobile site. To make it easier, one can just simply make their site mobile-friendly. Through this method, businesses can reach out to their consumers in various ways and get the most from them.
Another important thing to consider is that mobile sites work universally while apps don’t. On top of being tedious to create, an Iphone app might not be the same as an Android or Blackberry app, making it even more difficult to transition. Browsers, on the other hand, are similar on all platforms so mobile sites are the way to go in this conversion to the new generation.
It is essential to understand the new market and businesses need to keep up with it in order to stand out to their consumers and reap the benefits from mobile sites.