Stand Up NY Launches New Website: A Sleek and Modern Revolution
February 20, 2013
NEW YORK, NY — Since 1986, Stand Up NY has paved its way through warming the hearts of its audience through performances and laughter. With its open doors to the Upper West Side, it stands as one of the oldest comedy clubs in Manhattan.
“Stand Up NY as a comedy club and brand is looking forward to transitioning into the next stage of our evolution by embracing new media by giving comedy fans access and easy ways to share funny and original content. Van West Media was able to translate my vision into a beautiful deisgn and user-friendly interface.”
— Dani Zoldan
Van West Media has created a new and improved look for Stand Up NY to represent the different aspects of the company. As we turn away from the old-fashioned gold and black palette as well as the dated typeface, we characterize Stand Up NY as refined through our new modern and clean-cut look. Through this change, we steered towards a new red and black color palette, as these colors are bold and stand out in a crowd. These colors represent the performers at Stand Up NY and how the company strives to find upcoming talent. A great feature we included that correlates with this idea is the “Open Mic” page, which allows performers to get noticed easily as they express their talents.
Not only is this look and feel of the site aesthetically pleasing, but the navigational aspects are also more user friendly. The simplified menu allows for easy navigation with self-explanatory links and pages. By placing the calendar on its own page rather than the home screen, the company is able to highlight specific acts, giving more attention to those that are presenting soon. The slideshow feature for the upcoming acts also allows users to understand that there are more artists. Users can also easily find out about acts and purchase tickets through Laughstub. Through this integration, comedians can get noticed through personal profile pages as well as show lists with tickets for audiences to purchase on the site.
Another prominent improvement we made involves social media. By integrating social media through the site, we allow the audience to feel more connected to the performers at Stand Up NY. These widgets give quick blurbs of the performers’ thoughts and ideas as well as teasers to give an idea of what’s to come for their shows. By engaging with their audience, both Stand Up NY and its performers can hear feedback from the people they wish to positively entertain. Visit the new Stand Up NY website and follow Stand Up NY on Instagram and Twitter to see for yourself!
For more information, contact Shad Mohammad at 1-718-288-2463 or firstname.lastname@example.org.