Showrooms Hindering Marketeers
March 15, 2013
Are consumers taking advantage of what marketeers are offering at stores? Are showrooms hindering or helping sales? Statistics show that 60% of consumers go to retail stores to physically interact with the products in the showroom and then go online to purchase them for lower prices on sites such as Amazon. This data shows that although showrooms do encourage people to purchase the products but don’t increase sales in the stores. What are your takes on the idea? The breakdown of the situation is presented below.