How to Avoid Content Quality Failures
January 15, 2014
2014’s marketing plan for call-to-action involves quality content as the amount of content being produced is increasing greatly. This is due to the increased number of marketeers that are using content marketing along with social media feeds that allow for the content to be spread at an exponential rate. To create quality content, it’s important to understand what NOT to do and we’re here to help you.
Don’t be a constant stream of promotional messages. If you keep shoving your “buy, buy, buy” message in you audience’s faces, they will eventually get annoyed and stop listening. Consumers know the basics of marketing talk and are used to avoiding advertising on a daily basis. Their advertising detectors are able to block out phrases that are primarily promotional.
Don’t just use generic information. If you can apply what you’re saying to everything, then it means nothing. A lack of specificity can confuse your audience and make it harder for them to relate to your content. By adding specific details about your company and product, you can tell a better story that shapes what you represent. These intricate stories will leave details that will remain in your audience’s mind when they think about your product.
Don’t make it too difficult to read. Illegible fonts or colors make for bad design and keep your audience at bay. Difficult words do the same. When you are speaking to your audience, you want them to understand what it is you are trying to convey without having them turn to a dictionary. Use simple words that everyone can understand because you don’t know what kind of audience you have and you want to have the largest possible reach.
Don’t forget to be human. You don’t want your content to sound like it was written by a machine or is a reciting. Your audience wants to feel important; not just another number. They want to really be convinced and feel special for it. When you speak like a human, they will respond accordingly and feel a stronger connection to what you have to offer.
Quality content is very important when it comes to marketing as it is the craze of this year’s tactics. Make sure you don’t make any of these mistakes in your marketing efforts. Not only is it important to make sure you are creating great content, but you need to make sure that you aren’t doing anything to hinder the influential things you are trying to say. These mistakes will hold you back and it’s important to understand them firsthand before they hold you back!