“Gotta-Open-This-Email” Subject Lines
October 03, 2013
In digital marketing, there is a lot of competition and judgments are quickly made. You need to have a great impression for people to participate in what you have to offer, especially when it comes to emails. Email marketing starts with the subject line. It’s what the people see, regardless of whether or not they even want to. The emails fall into their inbox and the subject lines are what makes them decide to open them or not. Here are some tips to help you:
1. Keep it simple. 50 characters or less is all you need to convince people that you are good enough. You don’t want to give them too much. Give them a taste of what you have so that they have reason to open the email to find out more.
2. Be honest with your offers. If you offer something in your subject line and then the offer changes when they open the e-mail or reach out to you, your credentials go down the drain. You want to show your credibility and deliver what you said you would. If you don’t, the spam folder is where the rest of your emails will end up.
3. Give them some action. If you use terms that give a time restraint, people will feel like they will miss out if they don’t jump on this opportunity. Engagement will definitely increase with “limited time offers” but action verbs in general will make people react. Terms like “Take,” “Order,” Sign up” or “Register” tell your viewers what you want from them with the information you are providing. By leading the way, more people will know what to do from your email.
4. Personalize it. If you just have a bland and mundane subject line, people will look past your offer because it’s boring or may seem irrelevant. Make your subject line interesting so that people will be like “Wow, that sounds cool” and click it. If you use an uninteresting choice of words, your email will come across as boring and you won’t reach your potential click-through rates.
Email marketing is tricky but can be successful if you do it right. You know that subject lines are inevitably seen because how else will people know what that email is about. People check their emails daily, giving you a chance to capture their interest daily. Make the perfect subject line so that you will get the clicks you want from your potential customers.
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