Elements Any Company Can Build
October 23, 2013
Many businesses make the mistake of thinking they don’t have the potential to succeed as much as large monopolies due to the lack of resources and budget. This is not true. There are many major components of building a brand that give your small business just as much, if not more value to the people.
1. Stand out with brand value. Whether it is the product itself or the price tag, many people believe that branding makes a difference. How often have you bought a specific brand of a product because you believe them to be of more value than the others? Exactly. It’s true that many monopolies have an advantage in this case but with social media, news about a new brand or trend can spread like wildfire in a matter of hours. What’s in this way can be out the next and it’s up to you to present your brand in a manner that makes people want what you have to offer.
2. Be convenient to your audience. If there is something about your product that places you of more convenience to the people, they are more likely to use what you have to offer. Be available to on all the networks you can. Selling on the web is the easiest way to get started. From Amazon to Ebay to Etsy, you can sell your items to anyone. You can also promote to these stores from social media such as Facebook, Twitter, Instagram and Pinterest.
3. Make your brand real. Extending your brand by giving it personality and going past the logos and product itself. In today’s day and age, social media is like a cannon that everyone can use to promote themselves. If you incorporate your product into things like outfits to put together or in a popular setting, people can see how to use your brand. Sometimes, people don’t know what they want until they see other people try first. If you show them that your accessory looks cute if placed in this manner with these kind of outfits, they will be inclined to purchase as well.
4. Be trustworthy. Ratings and reviews on websites like Etsy and Ebay are constantly checked by people before they purchase something. This is for reassurance since buying from the web can be tricky. When you have great ratings and reviews, people will trust buying things from you. Those who have already been customers will come back and those that are new will continue to buy from you. Trust is a major part of business as the relationship between you and your audience is what keeps your brand from growing.
5. Don’t be afraid to evolve over time. This is where it all changes. Yes, you may be comfortable with what you have been doing for marketing and sales of your brand but in order to grow, you need to evolve as well. Some brands start small and stay successful as a small business for long periods of time without striving to become more. Comfort is great but you can’t grow from that. To transform from a small company into a larger one, one must learn to keep what’s working and find better things as well.
You don’t need the largest budget and number of resources to make a difference. The web makes life so much easier for those that are just starting out to make a name out there. Social media and online shops drives a path from you to your potential customers. Big monopolies can be successful and you can be too.