E-Commerce in 2013
December 10, 2012
The world of e-commerce flourished in 2012 as marketers understood the wants and needs of their audience. With the increase of sales and satisfied consumers, 2013 is sure to be a successful year for the economy. The key to this increase of consumption is the trend of personalization and mobility.
Just as people enjoy different styles of clothes, they also have preferences with technology. With a wide array of applications from stocks and e-mail to social networking apps to games to camera effects, people use their smartphones for different reasons. These choices are made through different demographics including age, gender, location, etc. The variety of choices available promises audience consumption as it gives everyone a place to express themselves. Custom experiences and personalized solutions have paved the way from marketers to the wallets of their consumers. No longer are products targeted towards a specific audience, but towards the masses as a whole, giving the opportunity for exponential growth in sales.
Mobility is of the greatest importance in today’s society. Versatile accessibility through desktops, laptops, smartphones and tablets bring attention to larger audiences. Speed is important as well for people are just impatient nowadays and want immediate results. Mobile sites need to be easily accessed and quickly loaded to satisfy consumers.
Businesses need to understand these trends for the upcoming year. Without this knowledge, they will be unable to compete or even keep up with other marketers and their consumers.