Don’t Burn Your Brand In Public
May 15, 2013
Brands always want customer awareness but how much is too much? Through social media, the connection between a company and its audience becomes a personal one. You are able to read each other’s thoughts and understand each other better. However, it’s important to maintain a great relationship, especially because these messages are seen with the public eye.
There will always be people who disagree with you and those who are not satisfied, but you have to remember to stay positive to keep your business running. By letting others get to them, Amy’s Baking Company Boutique and Bistro burned their brand to the ground. As Gordon Ramsey gave up on this restaurant in Scottsdale, Ariz. on his show Kitchen Nightmares, the owners felt the need to defend themselves to the public. However, it wasn’t pleasing to see as they had a massive meltdown in public.
With several Facebook status rants in all caps, it was clear they were freaking out and this drew negative attention towards them. They also swore and threatened to pursue legal action against Yelp and Reddit, claiming that God was on their side. None of it was pretty and this public breakdown came back to haunt them.
This poor restaurant suffered through the carelessness of owners Amy and Sammy. They demonstrated a valuable lesson for all business owners out there. Through stressful times, it’s important to keep calm, stay proud and think of the positives. Gordon Ramsey may be a renowned chef but he is only one man. If the restaurant had customers coming in, they must’ve done some things right with their business. Stay aware of your actions, especially those on the internet that can are publicly displayed and can easily be spread as well. Don’t burden yourself with even more problems when you only started out with one minor one. It’s impossible to please everyone so just think about how you’re positively affecting others and work from there to make your business grow.