Developing Optimized Architecture
September 11, 2013
A great architecture is the basis of every company as it is what they build their core values and marketing tactics from. By using inbound marketing, you can develop an optimized architecture to help your business thrive. Here are some tactics you can use through inbound marketing to help you get started:
1. Attract with timely and relevant search results. Search engine optimization (SEO) is greatly affected by content rather than through keywords. It’s important to understand that almost every business in the same industry is using the same popular keywords to rank higher in search results. Yes, these keywords are important but what really captures your audience’s attention is the content itself. Do you have information that others don’t? Do you represent another view of the topic? Questions like these are important to help you decide what content to include on your site.
2. Build and engage with social networks. Social media is the easiest way to quickly spread news and the best part is that it is FREE. Few things in life are free and the advantages of social media are endless. Because you can upload anything from text to images to sounds to videos on the web, you can pretty much share anything to help your business grow. The more useful information for you give your audience, the better. Useful information will more likely be shared through your audience to others and you will get free marketing from this tactic. Take advantage of social media as consistent conversating with your audience will help you to connect with your potential leads.
3. Optimizing the conversion point. The landing page must be of utmost importance when it comes to your website. It is what people first see and it can either make them continue to look through your site or make them leave. A great website with easy navigation and functionality as well as beautiful aesthetics will lead to a higher conversion rate than a messy website. It’s important to understand that the functionality is more key than the aesthetics. People need to find what they are looking for and know exactly where you want them to go so steer them in that direction when they come to your site. Once you give them information and the correct steps, make sure you have call-to-action on your page so that the next step is for them to become a lead. Leads turn into conversions and then you know the rest.
Inbound marketing is a strategy that has excelled and really transforms your business. Through SEO, social media and a great website and, of course, consistency throughout, you will gain more conversions and more sales.