CEO Spotlight: Van West Media’s Strategy for Success
January 24, 2017
Our CEO, Shad Mohammed, recently sat down to answer some questions about goal setting for 2017, what it’s like running a small business, and what to expect from Van West Media in the year ahead.
What is your primary goal for Van West Media this year?
“One of my main focuses for 2017 is to continue building from the inside out by focusing on investing in our team. When we focus on the growth of our employees and team members, we can increase our capabilities and improve the services that we provide to our clients. This year we took a trip as a team to the Unbounce Conference in Vancouver. This trip proved beneficial not only for all of the knowledge we acquired but also for the level of camaraderie and team building that the trip provided. Part of growing a business is deliberately making sure that Van West Media’s team members fully understand new technologies and capabilities as they come to market within the industry. Staying aware of the ever-changing evolution within digital media allows us to provide our clients with the most current and state-of-the-art capabilities to build their business.
It’s not easy to run a small business successfully. Who do you turn to for guidance?
“In the past, I would get lost in small business minutia, but last year I began working with a business coach, John O’ Connor. There is no doubt that the work done with him over this past year is one of the key reasons that Van West Media had our most successful year ever. Every two weeks, John sits down with me and the team to talk strategy, goals and the most effective way to execute them. These sessions provide a great opportunity to discuss issues and thoughts among the team that may not otherwise come to light. Furthermore, they also help me to step back and see the company and operations in a new and differentiated way, allowing me to make important decisions and goal setting for the future. For any business owner or entrepreneur trying to grow their business, I would strongly recommend a business coach.
You are a big believer in goals. Looking at when the company started 5 years ago, would you say you have achieved your five-year goals?
“Five years ago, my dream was to create a passionate team of talented people who would work tirelessly to provide the best possible solutions to our clients. Five years later, I realize that Van West Media has succeeded beyond all my expectations. To have an office full of team members who love coming to work and love creating content that helps our clients is all I could ask for. The office culture within Van West is one of its greatest strengths. Some of our employees have been with me from the beginning. To see them grow as the company grows has been an incredible experience. To stop now and reflect on what we have built together is quite sentimental and joyous. Because of their dedication to work and immense talent, we have built a strong reputation for reliability and delivery of service. Clients continually return for re-launch after re-launch of their websites and to look for better ways that we can help them improve their brand. Overall, I am extremely proud to have created a client centric, employee focused company like Van West Media.”
What should we look for in the coming months from Van West Media?
“We are excited to be launching some of our biggest projects to date in the next several months. This on top of some major recent launches including SSRGA, FLOS, and Pyramid America. We will also continue to build our social media team, as social has become a game-changer for many of our clients in terms of driving visibility and customer engagement. We look forward to a wonderful and prosperous year where we achieve our goals while bringing our passion, experience, and expertise to each and every one of our clients so that their business can continue to grow with ours.”
Setting Goals VWM Style:
Setting goals at the start of a new year is a wonderful way to benchmark progression within a business. At Van West, we believe that the more specific you are when setting goals, the easier it is to achieve them. That’s why every team member breaks down an overall goal into smaller ones that can be reached in 3-month increments. This process helps keep our team on track and allows our progress as both individuals and a company to be measured. Has your company set goals for 2017 yet?