April Fool’s Brand Hoaxes of 2013
April 03, 2013
The start of April may bring in the warm spring weather but get ready to have a few pranks along with it. Businesses take holidays like April Fools and use it to amuse their audience to connect with their brand. By using the holidays to connect with the people, a recognizable path of parody is made to help audiences interpret the product’s intentions.
B.M.W. introduces the P.R.A.M. (Postnatal Royal Auto Mobile)
These are some of the many creative advertisements large brands came up with to stir audiences. By creating ideas to converse, whether as a joke or in a serious matter, you are creating word-of-mouth advertising across mass audiences. On top of this method, people will also post and share these ads through social media as well. This is the quickest way of spreading news about your brand and to make it known to those all around.