It’s 2014 and everyone is involved in social media in one way or another. Whether it’s for personal or professional reasons, almost everyone has a Facebook or a LinkedIn account. It’s important to understand how this generation works to market to them correctly.
Platform engagement. Your business needs to be involved with as many social media platforms as possible. From liking your status or picture to retweeting it, social media is the fastest, most reliable way to gain attention from others. Your target market understands how to navigate and engage social media. By placing your business in their everyday routine, you will also have a place in their lives without seeming like a burden or an advertisement. That is the best way to market your brand.
Visualize your content. They say that a picture is worth a thousand words and photos really do have that much power. They tell a story and actually show people what you want them to see. As humans, people are programmed to look at other people. You need to take advantage of this natural instinct with your marketing. Include lots of imagery in your social media and marketing efforts. Words can get mundane after awhile and it’s important to have things like images and videos to break up your content.
Audience connections. You need to be able to identify and relate with those you are trying to influence. If you make meaningful and authentic connections with your audience by responding to their questions and using their feedback, you will have a better relationship with them. You will then become a creator of value and have a better connection with your audience rather than seeming like an advertiser.
Don’t just make content to have something; give it value. When you use these actionable marketing tactics through your social media platforms, you will better your chances of having a meaningful relationship with your audience.