Etienne Aigner is an accessible designer brand of handbags, shoes, apparel, jewelry, and small leather goods, made using premium leather and fine materials with sophisticated craftsmanship. The goal was to rethink and redesign the current online retail site to increase online browsing engagement time while also converting more visitors into shoppers with a re-imagined shopping and check out experience for the brand.
An extensive information architecture overhaul was performed by the design team at Van West Media. Our objective was to streamline the buying process and eliminate any unnecessary click paths while reorganizing the main navigation and browsing areas around the key shopping categories, with an emphasis on promoting the core products of the brand: shoes and handbags. A new approach to the homepage was also developed that allowed more flexibility for promoting new arrivals and core product components by Etienne Aigner’s staff. The overall results align with the simplicity, elegance and accessibility of the Etienne Aigner brand.
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