Monthly Archives: January 2014

Don’t Forget About Second Screen Superbowl

Posted on January 31, 2014 by vanwestmedia

As Superbowl XLVIII is approaching this weekend, everyone will gather in clusters of family and friends to watch the big game and advertisers who got commercial slots are ready to display their millio … Continue reading →

Budweiser Warms Our Hearts with “Puppy Love” Superbowl Commercial

Posted on January 30, 2014 by vanwestmedia

Budweiser does it again with its extraordinary marketing tactics. From one of their strongest and most-loved ads in awhile, Budweiser reprised the Clydesdale and its beloved trainer, from last year's … Continue reading →

Viral Video Lessons For Superbowl Ads

Posted on January 23, 2014 by vanwestmedia

Superbowl ads have been increasing in price drastically each year. With the hefty price each company is paying to grasp a 30 second ad, going viral through your digital campaign to make the decision w … Continue reading →

Beats by Dre Releases Perfectly Timed Ad with Richard Sherman: “Hear What You Want”

Posted on January 20, 2014 by vanwestmedia

As a Stanford graduate with a degree in communications, Seattle Seahawk CB Richard Sherman took advantage of the media coverage after the NFC Championship Game with his memorable postgame interview wi … Continue reading →

Macklemore and Ryan Lewis Continue to Conquer Social Media

Posted on January 17, 2014 by vanwestmedia

2013 was a great year for Seattle-based hip-hip artist Macklemore and producer Ryan Lewis as they received countless awards including an MTV Music Award, a Teen Choice Award and many more due to their … Continue reading →

New York Experiences “Devil’s Due” Baby

Posted on January 16, 2014 by vanwestmedia

With yet another Devil baby movie coming out this this Friday, marketers went on a venture through the streets of NYC to further promote Eli Roth's upcoming movie, "Devil's Due". An animatronic baby … Continue reading →

How to Avoid Content Quality Failures

Posted on January 15, 2014 by vanwestmedia

2014's marketing plan for call-to-action involves quality content as the amount of content being produced is increasing greatly. This is due to the increased number of marketeers that are using conten … Continue reading →

3 Ways to Blog Success in 2014

Posted on January 10, 2014 by vanwestmedia

Blog success is pretty difficult due to the number of blogs on the web. In perspective, Wordpress powers 74.1 million blogs and that number doesn't even include those on other platforms including Blog … Continue reading →