Monthly Archives: November 2013

Where is Your Social Media Audience?

Posted on November 27, 2013 by vanwestmedia

As marketeers spend loads of money on their social media campaigns, they are looking to reach out to their audience but are they focusing on a specific demographic? If a business focuses on a certain … Continue reading →

The Cornerstones of Content Marketing

Posted on November 22, 2013 by vanwestmedia

Content marketing focuses on your customer's needs. In order to deliver measurable results with for your business needs, it's necessary to understand the basics of your marketing strategy. 1. Conte … Continue reading →

Reevaluating Your Social Media Networks

Posted on November 19, 2013 by vanwestmedia

In order for your brand to grow, you must reevaluate different aspects of your marketing. This includes social media, especially because it is the most evolving and fastest growing aspect of marketing … Continue reading →

Marketing Trust Through Content

Posted on November 18, 2013 by vanwestmedia

When you build content, you want your readers to invest their time to hear what you have to say. This can be ensured by making relevant content that is unique and trustworthy to others. You can set th … Continue reading →

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Business Questions to Help You Succeed

Posted on November 13, 2013 by vanwestmedia

In order to become more successful, you must evolve and in order to do that, one must question oneself constantly. Your brand, whether it is small or large, always has the ability to become better tha … Continue reading →

Embrace the Good and Bad of Brand Engagement

Posted on November 11, 2013 by vanwestmedia

Social media gives brands an opportunity to reach out to their audience and respond to their customer's needs instantly. However, many brands make the mistake of only responding to negative reviews fr … Continue reading →

The Effect of Story Branding

Posted on November 08, 2013 by vanwestmedia

Stories, unlike random facts, give your viewers a memorable idea. Your brand's story will resonate with your target market and bring them closer to your company. They allow you to connect the differe … Continue reading →

Google AdWords 2.0

Posted on November 07, 2013 by vanwestmedia

Google has redesigned many of their programs including Google+ and Gmail and they aren't stopping there. Google AdWords is getting revamped as well with a new logo and console redesign. Below is a com … Continue reading →