Monthly Archives: September 2013

The Marketing Automation Industry

Posted on September 30, 2013 by vanwestmedia

Marketing automation sounds like you're just spamming people but in reality, you are just sending information to the people who decided to opt-in to your "spamming" willingly. This is for customers wh … Continue reading →

Basic Principles of Inbound Marketing

Posted on September 26, 2013 by vanwestmedia

Strategies such as inbound marketing are complicated and take several steps to fully comprehend. Through processes like these, you need to have strong fundamentals to work from and we are here to help … Continue reading →

Common Inbound Marketing Mistakes to Avoid

Posted on September 25, 2013 by vanwestmedia

With the rise in inbound marketing for small to large businesses, there are bound to be several common mistakes that arise as well. Inbound marketing is difficult to get started due to the amount of e … Continue reading →

Sound Marketing Strategy for Inbound Marketing

Posted on September 24, 2013 by vanwestmedia

Many companies struggle with trying to identify their strengths and weaknesses as a business. You need to define your business to be able to develop a sound marketing strategy, which is a long-term pl … Continue reading →

Inbound Marketing Lead Generation Strategy

Posted on September 23, 2013 by vanwestmedia

We understand that inbound marketing is difficult but here are some guidelines to help you plan out your strategy to get you on your way. 1. Plan. You need to develop the personas you are targeting … Continue reading →

An Inbound Marketing Strategy

Posted on September 20, 2013 by vanwestmedia

Inbound marketing is difficult to get started as it take a lot of effort. That's understandable but you need to start somewhere. yes, content is very important but what's just as important, maybe even … Continue reading →

Inbound vs. Content Marketing

Posted on September 19, 2013 by vanwestmedia

Unlike Content Marketing, Inbound Marketing has a more specific and limited in regards to meaning and application. It refers to the earned media strategies and tactics to drive traffic and conversions … Continue reading →

Content Curation for Inbound Marketing

Posted on September 18, 2013 by vanwestmedia

Content is key when it comes to inbound marketing and that is because it is the main reason for your audience to turn to you compared to others. It's what drives your vision, goals through your produc … Continue reading →