Monthly Archives: July 2013

Appliances Head Towards Digital Ads

Posted on July 15, 2013 by vanwestmedia

KitchenAid has increased its budget for digital marketing ads this year and has released three online video ads on Hulu and BrightRoll. The KitchenAid campaign called "So Much More" was made to show p … Continue reading →

Adventurous Branding: Heineken Presents Departure Roulette

Posted on July 12, 2013 by vanwestmedia

Like many brands of alcohol, Heineken is one that embraces the adventurous and spontaneous nature of having a good time. With a simple game, travelers experienced the nature of this brand with the pus … Continue reading →

Annoying, But Memorable Branding

Posted on July 11, 2013 by vanwestmedia

You know what ads I'm talking about; the ones that have an annoying jingle or song or the one with that irritating character with a voice you can't stand or just won't shut up? Kia's "Man/Woman of Now … Continue reading →

Happy 25th Birthday to Nike Slogan — “Just Do It”

Posted on July 10, 2013 by vanwestmedia

It was July 25 years ago when Nike released their "Just Do It" slogan by Wieden + Kennedy. Great taglines like "Think Different" by Apple and "Drivers Wanted" by Volkswagon have made the brands what t … Continue reading →

Stand By Your Brand Respectably

Posted on July 09, 2013 by vanwestmedia

It seems that sex appeal is an option many advertisers turn to as it is highly popular. However, is that all you want your audience to see you as? Click to watch the Roxy Pro Biarritz 2013 Teaser! R … Continue reading →

The Importance of Image

Posted on July 08, 2013 by vanwestmedia

Advertising and branding is what makes your company. It is the image you portray to others in how you represent yourself and reputation in this manner is everything. It isn't only important to present … Continue reading →

Not Just Online Marketing, But Content Marketing

Posted on July 03, 2013 by vanwestmedia

Companies have been trying to find ways to use keywords to stay on top of search engine optimization but this is not that way to bring in the best leads. Content is what drives traffic and what brings … Continue reading →

Are You Making Money With Your Online Ads?

Posted on July 02, 2013 by vanwestmedia

Making online ads just like any other type of advertising is a gamble. You put all this money to create these ads to place out there hoping that people will respond to them and become leads. However, … Continue reading →